More of the right enquiries. Less wasted ad spend.
iLeads runs Google Ads and Local Services Ads for UK home improvement businesses: roofers, window and door installers, solar, heat pump, heating, air conditioning and HVAC firms. We measure success by genuine, high-intent, exclusive enquiries and whether they convert into paid work.
- No hidden markupsPay a flat monthly management fee. Your ad budget is paid directly to Google on your own card, so you know exactly where every penny goes.
- 100% account ownershipYou retain full ownership and 24/7 access. We’re simply added as a manager, meaning you stay in control and keep your data.
- Measured by real jobsWe track every call and form, checking in with you to ensure they’re turning into actual, paying work, not just vanity clicks.
Most trade ad accounts waste money in the same few places.
The problems in a home improvement Google Ads account are rarely complicated. They are usually settings that nobody has looked at since the account was built.
- Ads showing for searches you would never want to pay for: jobs, DIY, “how to”, or work you do not do.
- A target area drawn far wider than the area your vans actually cover.
- Every call and form counted as a conversion, including two-second calls and wrong numbers.
- Automated bidding chasing those conversions, so it learns to find more of the wrong ones.
- Ads running at times when nobody can answer the phone.
- Visitors sent to a homepage instead of a page about the job they searched for.
- Reports full of clicks and impressions, with no line showing which enquiries became work.
Two Google ad formats, and the tracking that proves which enquiries were worth it.
- 01 Google Ads management Search campaigns built around the jobs you want, the postcodes you cover and the hours you can take calls. Search term checks, negative keywords, ads and landing pages.
- 02 Local Services Ads management Profile set-up, Google’s screening and verification, job types, service areas and weekly budgets. Available for some trades only, and we check yours first.
- 03 Google Ads and LSA together One plan across both formats, with budget moved towards whichever produces better enquiries for each service you offer.
- 04 Lead tracking and reporting Call tracking, form tracking and an enquiry log, with a monthly report that shows what each worthwhile enquiry cost.
A conversion is not the same as a customer.
Google counts a conversion whenever a tracked action happens: a call, a form, a tap on your phone number. Some of those are customers. Plenty are not.
We log every enquiry, ask you which ones were worth having, and use your answers to decide where the budget goes next. That feedback is the difference between an account that gets cheaper clicks and one that gets better work.
- SearchesWe read the actual search terms, not just the keywords you chose.
- ClicksThe cost of a click matters less than who is clicking.
- EnquiriesEvery call and form logged with the campaign, search and page behind it.
- Good enquiriesIn your area, for work you do, from someone ready to get a quote. This is what we steer towards.
- Jobs wonOnly you know this. Your feedback closes the loop.
Illustration of how numbers narrow at each stage. Not client data.
Built around home improvement trades.
Every trade is searched for, priced and booked differently. A roofer after a storm, a family pricing a heat pump and a landlord with a broken boiler need different campaigns, different pages and different hours.
- RoofersStorm repairs, re-roofs, flat roofs
- Windows and doorsHigh-value quotes, long decisions
- Solar and batteryPanels, battery retrofits, MCS
- Heat pumpsGrant questions, home surveys
- Plumbing and heatingBreakdowns, boiler swaps, Gas Safe
- Air conditioningHeatwaves, F-Gas, homes and offices
- HVAC companiesThree trades, contracts, commercial sites
What happens when you get in touch.
-
01
Campaign review
You send a few details. We look at your website, how you appear on Google today and, if you already advertise, your account through read-only access. Then we talk you through what we found.
-
02
A plan you agree
If we are a good fit, we agree the work you want more of, the areas you cover, a monthly ad budget you are comfortable with and what counts as a good enquiry.
-
03
Set-up
We build or restructure your campaigns, tracking and Local Services Ads profile. Everything stays in your name, and you keep full access throughout.
-
04
Run and report
We manage the campaigns week to week, send a monthly report and talk it through with you. Your feedback on enquiry quality shapes what we change next.
Reports that answer the questions you actually ask.
Each month you get a short written report and a call to go through it. It covers what was spent, what came in, which enquiries were real and what we are changing.
- SpendBy campaign, service and area, against the budget you set.
- EnquiriesEvery call and form, with the search and ad behind it.
- QualityWhich enquiries were genuine, from your feedback and the call log.
- Cost per good enquiryWhat a worthwhile enquiry cost, rather than what a click cost.
- ChangesWhat we changed this month, why, and what comes next.
Your report covers your own campaigns. No figures are shown here because we do not publish client data.
Every enquiry on your phone, the moment it arrives.
LeadCentre is our own app for iPhone and Android, included for every iLeads client.
- Instant notifications. A notification as soon as a new enquiry comes in, wherever you are.
- Automatic replies. Every new enquiry gets an instant reply by SMS text, WhatsApp and/or email, so the customer hears from you straight away.
- Reply in seconds. Answer by text, email or WhatsApp straight from the app, before the customer rings the next firm.
- Every lead in one place. The details, your replies and your notes for each enquiry, on your phone.
- Status at a glance. Mark leads as contacted, quoted, won or lost, which is also the quickest way to tell us which enquiries were worth having.
How you pay, and what you keep.
Management fee
A monthly fee for running your campaigns. We agree it with you before any work starts, based on what we will be managing.
Ad spend
Paid by you directly to Google, on your own card. It is never part of our fee, so there is nothing to mark up, and you can see every penny in your account.
Your accounts
Your Google Ads account and Local Services Ads profile belong to you. If you stop working with us, you keep everything, including the history.
No promises we cannot keep
We will not guarantee a number of leads, a cost per lead or a position on Google. Nobody controls Google’s auctions, so those promises cannot be kept honestly. We will tell you what we expect, and why.
Usually a good fit
- An established home improvement business that can take on more work
- Someone can answer the phone while your ads are running
- You already spend on Google Ads, or you are ready to set a monthly budget
- You will tell us which enquiries turned into jobs
Probably not a fit
- You want guaranteed leads at a fixed price
- You need a brand new account to deliver within days
- Nobody is free to follow up enquiries quickly
- Your business is outside home improvement
What people ask first.
Is the ad budget included in your fee?
No. Your ad budget is paid directly to Google from your own account, so you always see exactly what was spent. Our fee covers the management work only.
Do you guarantee leads or a cost per lead?
No. Google runs an auction that nobody outside Google controls, and demand moves with the seasons and the weather. What we can promise is the work: careful set-up, regular changes and honest reporting on what the enquiries were worth.
Will I own my Google Ads account?
Yes. Your accounts stay in your name. We are added as a manager, and you can remove our access at any time.
Can my trade use Local Services Ads?
It depends on the trade, the jobs you do and your area. Google’s UK categories include roofing, plumbing, electrical work, HVAC (heating and air conditioning) and window services. Solar installation is not a category of its own.
We check your trade and area in Google’s sign-up tool as part of the review. More about Local Services Ads.
What do you need from me for a campaign review?
Your contact details, your website and a short description of your business. If you already run Google Ads, we will ask for read-only access, which you grant from inside your account. We never need your password.
How soon will I know if it is working?
Tracking problems often show up straight away. Judging the campaigns themselves takes longer, usually several weeks of enquiries, depending on your budget and how many calls and forms come in. We will tell you what to expect before we start.
Find out where your ad spend is going.
Send us a few details about your business and how you advertise now. We will look at your account and your website, then tell you plainly what we would change and whether we think we can help.