FUNNELS
Optimise the post-click experience with funnels.
Sales funnels are strategic frameworks designed to guide potential customers through a series of steps, starting from initial awareness to the final purchase, effectively nurturing their journey towards making a decision. Within this process, bump offers and upsell/downsell strategies play crucial roles.
Bump Offers: A bump offer is a related product or service presented at checkout, giving customers the chance to add an additional, typically lower-priced item to their purchase with just one click, leading to a higher transaction value with no additional ad spend.
Upsells (and Downsells): Upsells and downsells further optimise the sales process by offering customers premium products or alternatives at different price points, either immediately after the initial purchase or if they decline the upsell, ensuring that businesses maximise the value of each transaction.
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